Joe Gibbs Racing’s No. 11 driver Denny Hamlin has devised a unique solution to improve NASCAR’s declining ratings.
The current Cup Series season has seen a decline in ratings in most of its races. This has been a major concern for NASCAR to deal with as they try to find a way to stop the decline.
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Since starting with the “Action Detrimental” podcast, Hamlin has been very vocal about the issues in NASCAR and in a recent episode, he talked about what NASCAR could do to improve the ratings. He suggests that NASCAR hold a bracket challenge of five weeks with drivers within the top 32 in points after ten weeks getting a chance to go head-to-head against each other.
“I do think that during the summer months, we should be kicking ass in the ratings; we should be there. We’re just competing against, uh, baseball, for the most part, maybe some big PGA events when they come up. I gotta fix five-week, where we are going to have more storylines than ever. The drivers are going to get amped up. This is it. This will be a game changer, and in the investment, NASCAR…will get a tenfold in return.”
Additionally, he wants NASCAR to reward the winners with three million dollars and expects that NASCAR will have a tenfold return for their investment in this competition.
“I think that there should be a monetary win of three million dollars for the winner. I know that seems like a lot, but the return on investment trust me, would be tenfold for NASCAR. From the publicity, they would get how much content would be created on two drivers head-to-head.”
It seems a very interesting idea at first glance. There would undoubtedly be a lot of excitement leading into the tournament and drivers would be pumped up to win them. But whether NASCAR takes it or not remains a big question.