Bubba Wallace has landed a multi-year sponsorship with Columbia Sportswear that will make him the brand ambassador for the outdoor clothing company. 

The deal will make Columbia Sportswear a primary sponsorship of the No. 43 Richard Petty Motorsports Chevrolet. Wallace said in a press release:

“Columbia Sportswear is a perfect fit for my lifestyle away from the track. I love spending time outdoors – boating, golfing, hiking, photography – just anything to help me decompress from a hectic racing schedule. I’m beyond excited to be a part of the Columbia family and can’t wait to work with them on some unique content and fly their colors next weekend at Dover.

According to Joe Boyle, Columbia Brand President:

“There has always been a strong correlation between NASCAR and Columbia, especially with PFG. We are excited by the opportunity to work with Bubba and Richard Petty Motorsports to engage our shared fans.”

Added Boyle, “In addition to his racing talent, Bubba is a charismatic and courageous leader. It is his internal fortitude that most aligns with the Columbia brand and our Tested Tough ethos. Bubba is a Tested Tough trailblazer and we are thrilled to be working with him.”

Wallace’s contract with Richard Petty Motorsports is set to expire at the end of the season. He is still mulling over his offers from RPM and Chip Ganassi Racing.

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