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    “Best demotion hype video ever” – Fans mock SHR for Cole Custer’s Xfinity announcement

    ByRacing Guy

    Nov 24, 2022
    Fans mock SHR for Cole Custer's Xfinity announcement

    Not everyone in the NASCAR world is happy with the way Stewart-Haas Racing treated Cole Custer this season.

    Tony Stewart and Gene Haas had two different preferences for the choice of their driver for the No. 41 car. Haas wanted to give Custer another year to prove himself while Stewart was opting for Ryan Preece.

    And it was Stewart who got the final word. And as a result, Custer was demoted to the Xfinity Series after three years at NASCAR’s top tier.

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    In their effort to make the news exciting, SHR released a video highlighting Custer’s return to the Xfinity Series in the No. 00 car.

    However, fans didn’t go by this hype narrative and were rather quick to point out the way that Custer was treated by SHR. They rallied behind Custer, expressing their support for the driver.

    Many even wanted Custer to change teams after a successful 2023 season. But some see it as positive news for Custer who can build up his career again.

    And, certainly, it’s not the end for Custer, who is just 24 years of age. His time at the Cup Series might not have gone according to plan, although he won in his rookie season and was awarded the Rookie of the Year award.

    Custer will also have a point to prove to himself and his team’s co-owner Stewart. With Kevin Harvick’s future uncertain after the 2023 season, Custer could as well be back racing in the Cup Series after just a year.

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