• Tue. Feb 27th, 2024

    Amazon and TNT joins NASCAR as broadcast partners beginning in 2025


    Nov 29, 2023

    It was announced by NASCAR that Fox will remain the broadcaster of Cup races and that beginning in 2025, Warner Bros. Discovery/TNT and Amazon will each be in charge of five Cup summer races, with their contracts running until 2031.

    NASCAR President Steve Phelps declared on Wednesday that they are aiming to reach out to both current race fans and those who may yet become fans, wherever they may be.

    On Wednesday, the Sports Business Journal declared that the seven-year contract between major players is worth a total of $7.7 billion.

    In July, NASCAR and the CW Network announced an agreement for the Xfinity Series and according to the Sports Business Journal, the average annual value of the new media rights deals is set to be $1.1 billion, which is a 40% increase over the current deal.

    The reported value of NASCAR’s media rights agreement is $8.2 billion and it is due to expire after the 2021 season.

    The Fox network will be airing the initial 14 Cup Series events of the season. Amazon Prime Video will then be streaming the following 5 races, which is the first time they will be available exclusively on a streaming platform. Warner Bros. Discovery will be airing the subsequent 5 contests, which will be shown on both TNT and the B/R Sports tier on Max streaming service. Lastly, NBC Sports will be covering the last 14 races.

    From the beginning of the season until its five races, Amazon Prime will be streaming practice and qualifying sessions, except for the Busch Light Clash, Daytona 500, and All-Star Race.

    The remainder of the season, both practice and qualifying, will be shown on truTV and streamed on Max, by Warner Bros. Discovery.

    Every year, the NBC Sports experience will be made available through a mix of NBC, USA Network, and Peacock channels. With the help of their digital platforms, viewers will be able to access and stream all television coverage with authentication.

    Rick Cordella, President of NBC Sports, expressed his delight that the NASCAR champion would continue to be crowned on their platforms for years to come. He noted that NBC Sports would use their wide array of platforms for the dramatic conclusion to every NASCAR season, extending the total to 17 years upon the completion of the contract extension.

    For the twentieth race of the ninth season of the current NASCAR Cup Series agreement on NBC, USA Network, and Peacock, the Total Audience Delivery was 2.47 million viewers, a rise from the same coverage in 2022 (2.45 million viewers), as reported by the Nielsen Company and Adobe Analytics.

    From 2001 to 2006, NBC aired Cup races and has been broadcasting these races — encompassing the playoffs and the championship race — since 2015.

    For the past nine years, NBC has covered Jimmie Johnson’s historic accomplishment of equaling the record for most Cup titles, as well as Kyle Busch and Joey Logano each collecting two championships and the inaugural championship wins of Kyle Larson, Chase Elliott, Martin Truex Jr. and Ryan Blaney.

    Steve Phelps, President of NASCAR, commented in a statement that NBC Sports has been providing millions of NASCAR fans with amazing experiences over the past 10 years, including their airing of the playoffs and the championship race at the end of the season. He went on to say that NASCAR and NBC have an enjoyable partnership, and everyone is looking forward to what the next seven years will bring on NBC’s platforms.

    Come 2024, NBC Sports will air the last 20 Cup races of the year, beginning with Iowa Speedway’s first Cup race on June 16th on the USA Network. The championship race will be broadcasted by NBC on November 10th at Phoenix Raceway.

    The agreement signifies the ongoing connection between NASCAR and the company, which was established in 1983 and has lasted 32 years.

    In a statement, Warner Bros. Discovery Sports Chairman and CEO Luis Silberwasser expressed his enthusiasm in reviving the collaboration between TNT Sports and NASCAR. He further emphasized that with their world-class team, they can offer a unique and immersive fan experience.

    Max and our leading linear networks are now able to provide an even greater selection of top-tier sports content throughout the Summer due to this agreement. We can’t wait to employ all of our resources to create new and exciting ways to tell stories about the NASCAR season that will resonate with our fans, and to bring the excitement of the track to life.

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